Thailand has gained a global reputation as a renowned destination for travelers. Its exceptional
attributes, such as its geographical location, climate, diverse tourist attractions, both natural and
man-made, rich cultural traditions, culinary delights, and the warm and friendly hospitality of the
Thai people, have made it an iconic destination that leaves a lasting impression on visitors from all
walks of life.
However, there is still a gap in terms of Thai people benefiting from and actively participating in the
abundant opportunities available. This can be attributed to the lack of an effective driving
mechanism and the rapid technological advancements that have occurred over the past decade.